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Thadeu Dias

Brand identity briefing

Your answers are the starting point for the brand. It takes 10 to 15 minutes, and the more detail you give, the sharper the first proposal.

You can stop and come back later: what you write is saved in this browser.

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To start, who are you?Your name Company or brand name Your role in the business (optional)WhatsApp, with country code Email Current website and Instagram (optional)

Tell me about the businessWhat does the company do, and for whom? Explain it the way you would to someone who has never heard of you.How long has it existed? (optional)

This project is

A new brandA full redesign of the current brandAn update of the current brand

Where the brand operates (optional)

In my cityIn my state or regionNationwideInternationally

Who buys from you?Describe your ideal client Age, profession, what they value and why they choose you.

How is your price compared to the market?

More affordableAverageAbove averageThe highest in the category

How do you want people to feel when they see your brand? (optional)

Your marketWho are your 3 main competitors? If you can, paste links to their websites or profiles.What do you do differently or better than them? If a brand already exists: what works and what bothers you? (optional)

The brand personality

There is no right answer. Go with what feels most like the business.

Pick up to 5 words that describe the brand

SophisticatedModernTraditionalMinimalistBoldWarmTechnicalPlayfulSeriousExclusiveAccessibleInnovativeClassicYoungTrustworthyElegant

Era: Classic / Modern

Classic

Modern

Tone: Serious / Casual

Serious

Casual

Presence: Discreet / Eye-catching

Discreet

Eye-catching

Reach: For everyone / For a few

For everyone

For a few

Your visual tasteColors you like for the brand (optional)Colors you definitely do not want (optional)

What kind of logo do you picture?

Just the nameSymbol and nameInitials (monogram)Seal or emblemMascotNot sure, I want suggestions

What lettering style fits the brand? (optional)

Classic, with serifsModern, sans-serifHandwrittenGeometricNot sure, I want suggestions

References

This step helps the most. Brands from any industry count.

Which brands do you admire, and why? Links to visual references (optional)Pinterest, Behance, Instagram, websites. One link per line.What do you not want to see in your brand? (optional)Styles, symbols, clichés of your industry.

Name and where the brand will appearName exactly as it should appear in the logo Slogan or tagline (optional)

Where will the brand be used?

Social mediaWebsiteBusiness cardsStationeryStorefront and signagePackagingUniformsVehiclesPresentationsOther

Materials and timelineLink to a folder with your materials (optional)Google Drive, Dropbox or WeTransfer with your current logo, photos, old guidelines and anything else.

When do you need it?

I have a set dateWithin the next 4 weeksIn 1 to 2 monthsNo rush

If there is a date, what is it and why? (optional)Who approves the project besides you? (optional)Anything else I should know? (optional)

Review your answers below and choose how you prefer to send them.

Send via WhatsApp Send by email

Files (current logo, photos, image references) can go in the same WhatsApp conversation or in the folder link.